Mastering UTMs for Better Results in Google Ads

In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you.

00:00 Introduction

01:37 Impact of Apple's Updates

03:24 Campaign Tracking

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