Drunk on Social The Symposium-Social Media Companies Competing For Ears?- EP 04

Social Media Companies Competing For Ears?

Tristan Ahumada and Jeff Pfitzer discuss the rise of audio platforms and give insight into how social media companies are creating new experiences to compete in this space.  Today’s conversation focuses on Clubhouse, FB, Twitter and Youtube.

Episode Highlights: 

• Clubhouse launched in April 2020 and only has 9 employees.
• Financial companies originally evaluated the value of Clubhouse at 100 million but in a short period of time that evaluation has grown to over 1 Billion dollars.
• There are 6 million registered users on Clubhouse and it is only available on iPhones. 
• 2 million registered users actively use Clubhouse weekly.
• Facebook is creating something similar to Clubhouse. 
• Facebook currently has Rooms and is going to initially let you start a room that will essentially operate like Clubhouse. 

• Messenger Rooms was originally created by Facebook to compete with Zoom and Google hangouts. 
• Spaces on Twitter is a new way to have audio conversations on Twitter. 
• AR is Augmented Reality and you need to check out Facebook's Human Computer interaction at the wrist video. 

• Facebook is working on a kids version of Instagram. 
• Youtube is the future of TV.
• Instagram is much more diversified than any other platform with stories, reels, feed and IGTV. 
• Youtube is rolling out shorts with simple edits. 
• Users of Youtube expect longer videos. 
• Twitter is launching a new test for iphone to enable Youtube clips to be played in the stream.

Resources Mentioned: 

• Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram
• Drunk on Social | Drunk On Social
• Tech@Facebook - Human-Computer Interaction at the Wrist
• DOS FB page link to social media platforms monthly active users