Why Do Media Agencies Get Easily Manipulated?

Do you run a media agency?

Or do you want to start your own agency and break away from a media group so you have more control over your own destiny and pricing?

• Digital
• Advertising
• Design
• PR
• Web
• SEO

I interviewed my former client Jenny Plant, The #1 UK expert in #AccountManagementSkills for media agency owners, account directors and account managers. Listen to her story. She was under pressure, behind on target, being stretched beyond an reasonable expectations and having to keep her top talent when they were suffering from burnout and frustration ... until she learned how to bring all that under her control.

We discuss how to stop getting suckered into costly pitches that tie up your most expensive creative talent that result in your giving away the crown jewels. We explore how to get past the procurement trap. We delve into the mistakes agencies make when they find themselves being invited to give free consulting and how to sell past such requests.

Learn how to close business without pitching, without spending weeks preparing for pitches, without having your best ideas stolen and your top talent taken up in non-fee earning activities.

If you're part of a network of agencies, discover our top 5 tips that will help you prioritise which ones to pursue and which ones you shouldn't.

Jenny has worked in media for 25+ years, has headed up a publicly listed agency, turned around and transformed the fortunes of dozens of owner managed firms and is at the bleeding edge of best practices in account management for media companies. She speaks from the heart and from experience of what works  ... and what doesn't.

Enrol on one of her programmes

Visit Jenny's website

Contact her via LinkedIn

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