#5 - Solar Sales Masterclass | Close More Deals

Virtual Solar Sales Masterclass | Chris Johnson of Isaksen Solar Shares Elite Strategies for Roofing & Solar Sales Teams

In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Chris Johnson of Isaksen Solar for an in-depth masterclass on modern solar sales.

Chris unpacks the mindset, systems, and relationship strategies that turn skeptical homeowners into long-term solar clients—and reveals what roofing contractors must understand if they want to win in the solar space.

From debunking myths and explaining solar financing to sales scripting and virtual closing techniques, this episode is packed with real, honest strategies that actually convert.

If you're a roofer looking to partner with solar, or a solar rep looking to close more high-trust deals, this is your blueprint.

🧠 What You’ll Learn:

• How roofing contractors can successfully partner with solar companies

• Objection-handling techniques that actually work

• How to educate buyers without overwhelming them

• Common myths that destroy trust (and how to address them)

• Tips for remote sales: Zoom, phone, and video call mastery

• The future of roofing-solar tech (Tesla Roofs, batteries, ground systems)

⚡ Timestamps:

00:00 Intro – Solar Meets Roofing Innovation
00:21 Meet Chris Johnson – Building Trust in Solar Sales
03:01 Educating Customers vs. Pitching Products
06:13 Mythbusting: What Homeowners Need to Hear
11:22 Understanding Financing, Leases & Cash Sales
20:46 Commercial & Ground-Mount Opportunities
22:53 The Future of Roofing: Tesla Roofs & More
29:34 Prospecting Tips: What Makes a Lead High-Quality
32:20 Building Trust to Overcome Skepticism
36:16 Virtual Objection Handling + Sales Process Tips
43:29 Solar Tech Trends to Watch in 2024
46:08 Final Advice for Solar & Roofing Professionals

🛠 Powered by:

Better Boss – The AI-Powered CRM + Automation Platform for Roofing and Solar Pros Who Want to Scale Smarter

🌐 Explore Isaksen Solar:

Want to see how Chris and his team sell solar with trust, tech, and transparency?
👉 https://isaksensolar.com

🏷️ Hashtags:

#SolarSalesTraining #VirtualSolarSales #RoofingAndSolar #RemoteSolarSales #SolarCRM #BetterBoss #IsaksenSolar #SolarSalesObjections #SolarPitching #RoofingSalesTips #ConstructionSalesTraining #TeslaRoof #HomeownerEducation #SalesWithTrust #NickPeret #ChrisJohnson #RoofingTech #Solar2024

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.