Promo Perspectives: Social Media Strategies 2025

On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.

 

This episode covers:

• Developing a strategic social media plan with clear goals.
• Tailoring content for different platforms like LinkedIn and Instagram.
• Determining optimal posting frequency and consistency.
• Tips for suppliers and distributors to showcase products and build brand authority.
• Leveraging user-generated content and industry collaborations.
• The importance of brand guidelines and utilizing tools like Canva.

 

Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.