The Rise and Importance of Special and Custom Orders

Customers today want more personalization and customization in everything that they buy and retail stores can cater to that desire, often significantly increasing ROI and the ticket-price of the sale. Stuart Marcus and Binoy Shah provide numerous statistics on just how important customization is to several target consumer markets and why retailers should be embracing this customer. They provide tips on interacting with the special-order customer and advice on what to look for in manufacturer support, to help take confusion away and ease the sale. Stuart Marcus and Binoy Shah are with Asian Star, a preferred supply partner of leading brands and retail chains across the world for brilliant diamonds and innovative jewelry.