049. 3 Reasons Your Photography Market is NOT Oversaturated

2023-04-20

Sometimes, there are so many photographers in your local area and not enough clients. In this episode, I will prove that your photography market isn't oversaturated–you're just marketing all wrong. Most industries think they are oversaturated, too. My studio's building has at least two dental offices, multiple accountants, and several therapists. And this is a good thing! That means there's a need for what you offer in the world. Your job, now, is to go be the best at what you're offer...

Sometimes, there are so many photographers in your local area and not enough clients.

In this episode, I will prove that your photography market isn't oversaturated–you're just marketing all wrong.

Most industries think they are oversaturated, too.

My studio's building has at least two dental offices, multiple accountants, and several therapists.

And this is a good thing!

That means there's a need for what you offer in the world. Your job, now, is to go be the best at what you're offering.

In this episode, I explain three reasons your photography market is not oversaturated. I talk about what to do if your town is too small to support your business. Then, I finish up with exactly why I built my business in St. Louis (and then left it there) instead of moving it to the area I live in now.

Every photographer has a different ideal client, a different style, and a totally different business model.
There are far more people in your area needing a photographer than how many photographers there actually are–I promise.
You have to remember that you really don't need that many clients. If your area–not just your town–has 20,000 people. You only need 75 clients per year. You can easily book that with the right marketing strategy.

What if your town doesn't have a population to support your business–then what do you do?

Market in surrounding cities, towns, and counties.
Build your business in a nearby larger city and travel for your sessions once or twice a month.

The photography market isn't really saturated.

If you get just one thing out of this episode, understand that it's not that the market is oversaturated.

It's that you need to focus your marketing on your ideal client.

Put on your blinders to every other photographer in your area, and stop worrying about what they're doing, who they're photographing, or how busy they look.

Focus on you, what you want from your business, and who you want to serve specifically.

Then, create a marketing strategy to attract that one specific person and start booking her.

Relevant Links:

Episode 44
Episode 4
TLC Canva Brand Board Template
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