Drunk On Social The Symposium-London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You- EP 29

London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You

Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. On this episode, London Lazerson, TikTok superstar, with over 6 million followers, talks about the importance of finding your niche and going all in on creating content!

Episode Highlights:

• Tristan asks London, “Why TikTok?” He weighs in on how TikTok has been gaining more credit and the ability to succeed on the platform versus Instagram.
• Instagram is very curated with perfect moments captured. Tik Tok actually doesn’t like because they want to capture the authenticity. London explains how this is pulling content creators to jump platforms.
• Jeff talks about when his daughter first introduced him to Tik Tok and how he began to embrace it.
• Do you want to be a successful TikToker or at least want to get the exposure? London explains the spirality and how to create to find your niche.
• So many creators miss out on the algorithm not remembering their viral videos. What can you do to keep the exposure?
• In March of 2020, London committed to do 100 videos in a month on TikTok (3 videos per day) After his 9-5 job as a director of an ad agency, that is what he focused on. He explains how that grew his following. 
• The demographic is bent toward younger people. Tristan asks London, “How would you suggest that solopreneurs/entrepreneurs use this platform to target the right demographic for themselves?”
• London explains the unmatched potential of TikTok. They bank on the factor of “what if” 
• Jeff talks about his most popular content and the question of how to turn it into business.
• When it comes to everything starting on TikTok, how important is it to then send people to your other platforms and is that actually happening?
• What is London Lazerson’s strategy for creating new content?
• London shares a story that became a mantra in his life.
• Apple did their first influence campaign on TikTok!
• How do you find your niche? Especially if you’re not at the level of 100 videos in a month? London has some advice!

 

Resources Mentioned:

• Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/

• Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/

• Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/

• Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en

• Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents

• Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
• Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
• Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
• Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

London Lazerson:  TikTok | Instagram | LinkedIn