Why Senior Attorney Law Firm Owners Feel Tired in the Mid-2020s

In Ep. 45, Senior Attorney Match’s Jeremy E. Poock, Esq. addresses why Senior Attorney law firm owners feel tired in the mid-2020s. Poock addresses the following topics:

 

• The 3 reasons why Senior Attorneys feel tired while running their law firms in the Mid-2020s, namely (1) Post-Covid, Senior Attorneys wish that they could finally start slowing down from the standpoints of managing “the office” and generating the work; (2) Their ongoing expectation and frustration that their would-be Internal Successors don't want to purchase their law firms and can't afford to either; and (3) The realization that the world changed in 2020, where post-2020, business development has become more difficult as potential clients now search digitally for their lawyers and thereby by-pass yester-year’s “Rainmaker Attorneys” who built their Books of Business during the pre-2020 Word-of-Mouth Era.

 

• 3 choices that Senior Attorneys have to go from “Tired to Inspired to Retired, namely (1) Maintain the status quo, which unfortunately, will lead to a short-term loss of revenues by not replenishing their Books of Business without adopting digital marketing a long-term loss of firm value due to a diminishing Book of Business; (2) Embrace the digital world by adopting and implementing Multi-Channel Digital Marketing to generate new clients by attracting their digital attention across multiple platforms (website, social media, podcasts, e-newsletters, YouTube videos, Google Reviews, and more); or (3) Consider joining a Growing Law Firm that wants and needs what Senior Attorneys have in terms of Instant Client Growth, talented and experienced lawyers and non-lawyers, and a “treasure trove” of content for digital marketing purposes.

 

Regarding the benefits of Senior Attorneys joining a Growing Law Firm, Poock states, “What we see with . . . Senior attorneys . . . joining Growing Law firms is this transformation from being tired . . . to what we call inspired.” Poock also explains that the inspiration derives from:

 

(1) Gaining the freedom to choose what Senior Attorneys want to work on, which ranges from practicing law to business development;

 

(2) The satisfaction of transferring the trust of a Senior Attorney’s clients to lawyers at a Growing Law Firm; and

 

(3) Leaving a legacy by which clients will continue benefiting from competent counsel, key employees of a Senior Attorney will usually continue as employees of the Growing Law Firm, and Growing Law Firms benefit by the treasure troves of digital marketing content that the career’s worth of knowledge and experience that Senior Attorneys offer.