Femtorship: Alexandra Eidenberg on Women Supporting Women

In this episode, I interview Alex Eidenberg, President of The Insurance People, to hear her inspiring story of designing a career where she could be her authentic self, and her team could too. Alex shares how she has built her career by leaning into curiosity, authenticity, and a deep commitment to people-first leadership. From navigating challenges in the industry to stepping into her role as President, she opens up about what it means to lead with empathy while still driving strong business results.

Alex is dedicated to creating an environment where both clients and colleagues feel valued and supported. She talks about how intentional culture-building fuels growth, how confidence evolves when you trust yourself, and why women should never shrink themselves in spaces of leadership. What I loved most is Alex’s passion for mentorship, especially among women. She reflects on the importance of women supporting women, creating a ripple effect that lifts others up and broadens opportunities across the industry.