The Power and Pitfalls of Commercial Insights

This week our own Josh Baez, Marketing Engagement Manager at Heinz Marketing joins us in an episode called, "The Power and Pitfalls of Commercial Insights"

We talk about (among other things):

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• The importance of research and commercial insights in the market today and some best practices and related pitfalls  
• What goes into creating good research (valid research that can stand up)
• Statistical significance
• Creation of content
• Promotion of content
• When you get it done, what do you do with it to get the most out of it and to have the best impact on your business
• Context
• Curiosity

Read the full transcription on the Heinz Marketing blog.  

Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.