Turning A Dream into a Brick and Mortar Business with Eurona Tilley

As a Foreign Service spouse and young mother with small children living in South America, Eurona found herself passing by a Pilates studio everyday while taking her son to school.  Having never taken a Pilates class, she was intrigued. When she visited the studio in person, however, the instructors initially tried to dissuade her from taking classes, as she wasn’t the same build as the other students. Eurona persisted anyway and fell in love with the practice. She had a dream that one day she would find a way to make Pilates an inclusive practice that would welcome all shapes and sizes of students.

 

With vision, a lot of hard work, and a little bit of serendipity, Eurona first became a certified pilates instructor and then she had the opportunity to open her own studio in Fairfax, Virginia. Inclusivity is one of the studio’s core principles, and Eurona has dedicated herself to welcoming all students who attend her classes.

 

In this interview, Eurona discusses:

 

• how she adapted as a business owner/ fitness instructor during a time when COVID was forcing businesses to close their doors
• her advice for success (hint: it’s as easy as owning a journal)
• how society has affected female business owners’ perspective on their personal and monetary worth
• her story of how saying yes to coffee changed her world as well as the world of Pilates

… and much more! Learn more about all that Epiphany Pilates has to offer here: https://www.epiphanypilates.com. 

 

Music: “Higher Up” by Shane Ivers