Episode 1 - Chris Fox on Video for Industrial Marketing

In this episode, Ed Marsh interviews Chris Fox, a content creator and consultant in the manufacturing marketing space. In addition to bourbon, music, and journalism, they discuss the importance of storytelling and creativity in content creation, as well as the value of imperfection and taking risks. Chris shares his experience in creating engaging videos and emphasizes the need to focus on the spirit and story of a company rather than a history lesson. They also explore the role of editing in content creation and the importance of balancing artistic inclinations with deadlines. Additionally, they discuss the best platforms for reaching manufacturing industry contacts and the use of video for aftermarket and customer success. Topics include:

• importance of providing technical expertise to customers
• value of creating content that addresses their specific needs
• impact of AI on video content and the challenges and limitations of using AI-generated video
• how companies can determine when to hire their own videographers and the benefits of building a consistent video production schedule
• Chris' ideal clients and the qualities that make for successful collaborations
• the coolest machines he has shot and the art of telling stories about seemingly mundane industrial products
• importance of creating a conversational atmosphere in interviews to make the subject feel comfortable and authentic
• the significance of telling the story of a product across its life cycle and the impact it can have on customers
• recommendations for extracting written content from video and building partnerships through video marketing

Check out Chris' website - www.TheChrisFox.com

LinkedIn: Chris Fox & Ed Marsh

Twitter: Chris Fox & Ed Marsh

Instagram: Chris Fox & Ed Marsh

YouTube: Chris Fox & Ed Marsh

The Bourbonite (Chris' fun project)

Show Transcript

Learn about my Overall Revenue Effectiveness™ Framework for Industrial Manufacturing Revenue Growth

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