The future of cookies: The impact on online marketing and consumers

In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out. 

Guest: Rolfe Swinton, Director, Data Assets, GfK North America

Resources: 

• Release: System to recycle Lithium-Ion batteries from EVs, hybrids win GfK NextGen Hackathon

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
• Contact the Thinking Ahead Podcast at marketing@gfk.com