19. A patient and focused approach to startup success with Eve Laird, founder & CEO of Eve’s Crackers

Eve shares the story of Eve’s Crackers from its inception through to the major banners. We cover a lot of ground and discuss the importance of focus groups & customer validation, monthly evaluations, the choice to retain key functions (business development & marketing) to preserve capital during formative years, and the value of working with a co packer to scale your business.

"The day you plant the seed is not the day you eat the fruit. Be patient and stay the course." - Fabienne Fredrickson

https://evescrackers.com/

If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com