WHY YOU SHOULDN’T Start a Business in 2025 (Unless You’re Ready for This)

2025-07-02

Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means. In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real. You’ll hear stories of women building brands later in life, unexpected pivots that led to millions,...

Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means.

In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real.

You’ll hear stories of women building brands later in life, unexpected pivots that led to millions, and why “oversaturation” is just a fear-based excuse. Plus, Tilmon shares why his podcast didn’t need a studio—just a Zoom call and some belief.

This episode is for the builders, the late bloomers, the broke creatives, and anyone who feels like they missed their shot. Spoiler alert: you didn’t.

⏱ TIMESTAMPS
00:00 – The truth about starting a business in 2025
00:58 – Why fear of starting is disguised as practicality
02:00 – The lie that “you’re too old” to build something new
03:38 – Your business can’t grow if YOU don’t
04:42 – You don’t need $50K to start—you need $50 of courage
06:00 – The $1,000 biz that became $275K/month
08:15 – The emotional toll of being a mompreneur
09:30 – Start with a Facebook group. Period.
11:00 – Why selling before you have a product actually works
12:40 – The “every niche is full” myth
14:00 – How chicken feathers turned into $1M in funding
16:05 – Start slow, but start
17:30 – Oversaturation is an algorithm-fed lie
18:50 – The reusable bag brand that took on Ziploc
20:20 – If we hadn’t started, none of this would exist
21:00 – Why “I need a degree” is the biggest excuse
22:00 – Action beats education every time
24:00 – Entrepreneurship is the biggest mental game you'll ever play
26:20 – Sara's journey from influencer to investor
28:40 – “I belong in every room I’m in” – the new mindset
29:30 – Your content isn’t underperforming, your messaging is off
30:50 – If your friends and family don’t support you—good
32:00 – You don’t need a business plan. You need a move plan.
34:10 – How to come up with a business idea that actually works
36:00 – From chocolate chip cookies to retail locations
37:45 – Don’t sleep on AI—it’s your silent business partner
38:50 – Stop waiting for permission. Start building.