EP127: How to Sell Without Being Pushy: Becoming ObjectionProof With Bob Burg & Jeff C West

2024-04-25

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences. 💭 Quotes: "The challenge is it really doesn't matter how good the product or service is if you're not able to effectively com...

💭 Quotes:

"The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26)
“A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14)
“It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14)
“Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19)
“Your influence is determined by how abundantly you place other people's interests first.” (00:25:12)
“Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33)
“It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49)
“AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06)

⌛ Timestamps: