PCA 2021: Arturo Fuente

From the 2021 PCA Trade Show, we talk to Liana Fuente of Arturo Fuente Cigar Company.

For as long as I have been covering PCA/IPCPR Trade Shows, Arturo Fuente and J.C. Newman’s “street design” has been a staple of the show. When I heard both companies would be redesigning the booth, it was hard to imagine what they would do differently. This year, the companies still had adjacent booths. While J.C. Newman highlighted it’s 111-year-old El Reloj factory, Arturo Fuente took a different approach – putting together a booth that showcased the rich history of the Fuente family and the artesian work that has become associated with its brands.

References

• PCA 2021 Report: Arturo Fuente