How Fyre Festival Tricked Me – And What It Taught Me About Marketing
The Brand Building Podcast

How Fyre Festival Tricked Me – And What It Taught Me About Marketing

2025-04-16
I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II (yes, it’s apparently happening). If you’ve ever wondered what it was really like to be there, this i...
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