#226 - Digital Nomads, Freedom, and AI with Giana Eckhardt and Aleksandrina Atanasova

In Episode 226 of Growing Pains with Nicholas Flores, Gianna Eckhardt, Professor of Marketing at King’s Business School, King’s College London, and Vice Dean Engagement and Executive Education, and Alex Atanasova, Assistant Professor / Lecturer in Marketing at Bayes Business School, City St George's University of London, unpack digital nomadism, from its roots in Tim Ferriss’s The 4-Hour Workweek to its explosion during COVID. They debunk the Instagram myth of beachside laptops, highlighting the hustle, community, and economic necessity driving this lifestyle. With AI threatening freelance jobs, they explore the future for nomads.

Harvard Business Review (https://hbr.org/2024/02/the-new-reality-of-digital-nomads), Nomadland review (https://digitalcommons.uri.edu/mgdr/vol6/iss1/2/).

 

07/01/2025