Office supplies and back-to-school trends with Circana

Market research firm Circana tracks the office supplies category (excluding janitorial, breakroom and storage) at leading US bricks-and-mortar and online retailers.

OPI Talk spoke to Ben Arnold, Industry Advisor, Office Supplies at Circana, to find out about latest category trends – with a focus on this year’s back-to school season, which was in full swing when the interview was recorded.

 

Episode recorded and edited by Andy Braithwaite
Music by:
Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r...
Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/...
Music provided by Free Vibes: https://goo.gl/NkGhTg