Costco Is Proving There Is More Than One Way to Navigate Inflation

Sensational headlines and negative coverage is designed to keep our attention. Today, Paul calls out the news for not telling the whole story by claiming that inflation is out of control and the dollar is crashing. Listen along as Paul shares why Costco is proving that there is more than one way to navigate inflation. Paul dives into why a momentary dip in earnings is a strategy for Costco to beat out its competitors and why, historically, companies work with consumers during inflationary periods to offer sales, smaller quantities, or high quality products to help consumers feel more comfortable with their purchases and drive up stock prices. Later in the episode, Paul talks about why the S&P 500 shouldn’t be the standard for a diversified portfolio.

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