Episode 193: How We Had Our Best Year Ever During A Down Year

As we look back on 2024—a year of challenges for many in real estate—we’re sharing how we not only navigated the shifting market, but had our best year yet. In this episode ,we break down the strategies, mindset shifts, and key decisions that helped us thrive while others struggled.

With 2024 marking the lowest home sales since 1995, many agents felt stuck. But instead of waiting for the market to change, we adapted. By understanding the evolving homebuyer landscape—especially the differing attitudes of millennials and Gen Z—we adjusted our approach and leaned into what truly works: brand consistency and relationship-building.

Rather than chasing cold online leads, we focused on nurturing our existing database, staying top-of-mind through consistent communication and client events. We also talk about the power of mindset—how choosing to focus on wins rather than market negativity made all the difference in keeping our momentum strong.

Most importantly, we’re sharing five actionable steps to set yourself up for success in 2025. Whether it’s refining your pipeline, staying consistent with email marketing, or surrounding yourself with the right people, these strategies will help you grow—no matter what the market throws your way.

Tune in for an honest, insightful conversation about what it really takes to thrive in real estate today. Let’s make 2025 a year of growth and success—together!