€1.6M Raised Without a Sales Background – Here are the Lessons (EP45)

2025-04-28

What makes investors say “yes” to a €1.6M round?Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.In this conversation, we unpack what actually worked — not the theory.Learn how to:– Validate your product in a boring, high-value niche– Turn cold outreach into real client meetings– Build momentum and create FOMO among investors– Avoid common fundraising mistakes (like raising too early)This is a playbook for SaaS...

What makes investors say “yes” to a €1.6M round?

Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.

In this conversation, we unpack what actually worked — not the theory.

Learn how to:

– Validate your product in a boring, high-value niche

– Turn cold outreach into real client meetings

– Build momentum and create FOMO among investors

– Avoid common fundraising mistakes (like raising too early)

This is a playbook for SaaS founders who want to scale fast and raise smart.

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📎 Connect with Jorrit Willaert: https://www.linkedin.com/in/jorritwillaert

📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/