Dan Greenberg & Sharethrough are Disrupting Native Advertising - Ep.81

"If you believe you need to earn attention as a brand,

it completely changes the creative process"

 

In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads.  Sound interesting?  We thought so too.

 

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman