Who is your perfect customer? Is she married with children, a teenager from an urban centre or a man who makes over 100K per year?
It is essential to niche down and figure out who you are selling to. Once you know your ideal customer, both marketing and messaging are created specifically for that avatar, which makes it incredibly easy to make the sale.
Learn more about creating your customer avatar on episode 2 of the Level Up Academy Podcast with Trevor & Sherri.