Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.
https://www.trinityp3.com/2019/10/data-ai-agile-business-practices/