118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing

2023-04-04

Join us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation! Episode highlights: Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights. Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry.

Join us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation!

Episode highlights:

Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights.
Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry.
Aligning Goals and KPIs for Success: Learn how operators and marketing agencies can define success and establish KPIs that align with their marketing goals.
Promoting Your CPG Brand at Trade Shows: Explore strategies for promoting your brand at trade shows, including pre-show planning, target audience identification and goal setting.
Capturing and Nurturing Leads: A little on lead qualification, prompt follow-up, and personalized communication.
Sales and Marketing Collaboration: Explore how sales and marketing can work together at trade shows to maximize results and drive success. Have a game plan, be yourself, and personalize communication for optimal outcomes.
QA with the audience to finish things off!

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Lindsay is the founder of Piquant Marketing, a Vancouver-based marketing agency established in 2016. Her team of 8 specialize in supporting food brands that prioritize transparency, fair trade, sustainability and animal welfare. Lindsay and the team offer a great range of services, including social media management, branding, design as well as influencer and content marketing.

Lindsay previously featured on episode 32 of this podcast back in 2021 and I’m excited to have her back on the show for you all!

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Find Lindsay and Piquant Marketing here: