Aligning Investments with Values: With Jeff Shafer

In this episode, Eric and Laurie interview Jeff Shafer, CEO and co-founder of Common Good Capital. They discuss impact investing and how aligning investments with values can make a positive impact on people's lives. Jeff shares his personal journey and how a back surgery and subsequent crisis led him to shift his focus to impact investing. He explains the work of Common Good Capital in sourcing, due diligence, and educating wealth advisors to help investors align their investments with their values. Jeff also provides examples of impact investments in affordable housing, environmental stewardship, lending to small and medium-sized enterprises, and supporting formerly incarcerated individuals.

About Jeff

After graduating from Wheaton College (IL) with a Bachelor of Arts degree in Psychology and Biblical Studies, Jeff married Shelly, his wife of over 20 years. Jeff has always been passionate about the financial industry and has worked with Morgan Stanley and TriLinc (a leading impact investing fund sponsor), while spending the majority of his time, 18 ½ years, with CNL, a leading alternative investment asset manager. Jeff served in multiple senior leadership roles, and as President, led his team in raising nearly $9 billion in capital. During his time at CNL, Jeff earned a Master of Business Administration from Crummer Graduate School of Business at Rollins College (FL) and also holds the Certified Financial Planner and Chartered Financial Consultant designations, as well as FINRA Series 7, 24, 63 and 79 licenses. Today, Jeff is co-founder and CEO of CommonGood Capital where he sets the strategic direction and leads the team day to day on this exciting journey.

Jeff has served on numerous boards including the United Way and Board of Advisors for Crummer Graduate School of Business, Rollins College. Today he serves on the Doug Holliday Ministries Board, NCF Advisory Board, Chair of Elevation Scholar Foundation, Alumni Board of Wheaton College and The Geneva School Board of Directors.

Jeff and Shelly settled in Winter Park, FL in 2004 where they love doing life together, whether around the dinner table, or keeping up with their two children, Ellie and Nick, who are both college-bound shortly. You will often find Jeff reading non-fiction books, cycling, cheering on his beloved Oregon Ducks or tinkering around on their acreage out in the country with the family dog, Calvin, a black and tan coon hound. He also is deeply passionate about men and women who are incarcerated, and one day wants to create an impact fund that benefits both these ex-offenders and investors.

Takeaways

• Impact investing involves aligning investments with values to make a positive impact on people's lives.

• Investing with a focus on impact can bring joy and freedom, in addition to financial returns.

• Common Good Capital sources, conducts due diligence, and educates wealth advisors to help investors align their investments with their values.

• Examples of impact investments include affordable housing, environmental stewardship, lending to small and medium-sized enterprises, and supporting formerly incarcerated individuals. Impact investing focuses on both financial returns and positive social and environmental impact.

• Due diligence is crucial when evaluating impact investments, including assessing the manager or sponsor, understanding the investment thesis, and considering the impact and faith integration.

• Individuals can use their charitable capital for impact investing, and financial advisors can help facilitate these investments.

• Generosity should be thought of more broadly, and investing in causes can have a lasting impact.

• Investing requires faith and a willingness to take risks, trusting that the outcomes are in God's hands.

Connect with Jeff

Website: https://commongoodcap.com/

A New Lens Podcast: https://commongoodcap.com/podcast/