Spider in the Web: Mastering Marketing Operations with Rajen Raghoenathsing

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company.

Key Topics & Timeline Summary:
- [0:00] - Introduction of Rajen Raghoenathsing
- [2:19] - The strategic side of marketing operations
- [5:57] - Avoiding tool-focused approaches
- [7:03] - Automating processes to save time
- [10:33] - Daily tasks of a marketing operations manager
- [12:07] - Adjusting to different campaign sizes
- [16:36] - Integrating marketing tech at DPG Media
- [19:19] - Using data insights for improvement
- [21:29] - Bridging the gap between marketing and IT

  
Thanks for listening to this episode with Rajen Raghoenathsing. If you enjoyed it, please leave a review on your favorite podcast platform and subscribe for more episodes. Mention that you heard Rajen on the Marketing Technology Podcast when you connect with him on LinkedIn.

Stay tuned for more expert insights and tips on marketing technology!

P.S.: If you have a special interest in Marketing Operations (MOPS), then we have good news for you! We are creating a special series on Marketing Operations and this is the third episode (episodes #225 and #226 were the other two) and the fourth is on its way!