At some point in your business, if you haven't already: you're going to make a decision on whether to maintain your current size and volume, or try to expand. If you are doing your own editing, one of the key decisions you'll make related to that decision to maintain your current size or grow is: whether to hire an editor to help you edit your photos and videos.
What do you need to consider in making this decision? What is the cost of hiring an editor? What is the cost of NOT hiring an editor? How do you find someone? How do you communicate? How do you determine workflow.
Let's dive into these questions on hiring an editor as you consider the...
At some point in your business, if you haven't already: you're going to make a decision on whether to maintain your current size and volume, or try to expand. If you are doing your own editing, one of the key decisions you'll make related to that decision to maintain your current size or grow is: whether to hire an editor to help you edit your photos and videos.
What do you need to consider in making this decision? What is the cost of hiring an editor? What is the cost of NOT hiring an editor? How do you find someone? How do you communicate? How do you determine workflow.
Let's dive into these questions on hiring an editor as you consider the implications on your real estate media business.
0:00-0:36 Preview
0:37-3:42 Intro
- Thanks to our new subscribers
- What would you like to hear about on the podcast? Let us know by reaching out to hello@spiro.media or leaving a comment
3:43-10:05 When do I need an editor? Should I hire an editor?
- Are you looking to scale?
- You’re probably asking this question because you’re feeling some kind of pain- ask yourself why it’s coming up right now and what you want to accomplish by finding an editor or by continuing to edit yourself
- Consider the cost of bringing on an editor or continuing to edit yourself
- Craig’s story: wanted a higher number of jobs, realized he would rather pay someone to do the time-consuming work at a higher quality than he could so he could focus on bringing in more jobs
- Concerns about maintaining creative control: challenge yourself to find a high-quality editor
- If you do niche work and you’re high-end, find a high-end editor- they will do it more cost-effectively than you can
- One hour of outsourced work to the right editors could be one hour for you to build your business or one hour for you to recharge
10:05-11:56 Are you conforming your business to their editing style, or are you giving them direction?
- Wow gives the direction they want for a defined look
- They also give creative space by asking how the product can be better
- Quality-control their work
- Make sure they are delivering what you sell but use what they know
11:57-21:30 How does outsourcing work?
- Find an editor- upwork.com, fiverr.com, onlinejobs.ph, pixlmob.com
- If you have a resource, share it with us and we will share it!
- Make sure you can communicate with your editor- can they speak or type in English?
- You need a system- ours is integrated with Dropbox
- Our system creates Dropbox folders for the team to upload to
- Wow assigns editors based on volume and quality
- Let the editor know they have a job
- Make sure the editor understands how to do the job- how should they edit windows?
- The editor should upload them back to the folders
- You should have a quality-control process
- Get them out to your clients
- Using editors from other countries is helpful because they can edit during what is night-time in the U.S., meaning you will get your photos back the next morning
- Price range: anything from $0.30-$5.00 per image- range depends on quality and how much detail they are editing
- Most basic: single exposure, probably shooting in a RAW format, one photo, only so much you can edit
- HDR: taking multiple (3 or 5) images in each location, bright to dark, editor blends them and edits tone
- Flambient: similar- multiple images from same location but uses flash to highlight different parts of the room
- Approach will differ according to your market and business goals
21:31-24:10 Cautions when choosing an editor
- They will have a level of access to your systems- interview them
- Do you know the individual editors if you hire a team? Will you know which editor did which job?
- Are you able to pay them? Some countries are harder to reach
- Who tracks how much they work? How do you determine whether you pay for images you are not satisfied with them? Talk about these issues
24:11-28:18 Conclusion
- What will hiring an editor do for your business? This will help you decide what kind of editor you need to hire
- Develop relationships with your editors
- Growth isn’t easy, but it’s good
Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:
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You can find out more about Spiro at spiro.media.
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