IAM2470 - Mastering Decision-Making: From Fear to Action

In this special episode, Gresham Harkless shares a transparent and introspective update on his franchise broker journey, now over 150 days in, noting the emotional weight of not yet closing a deal.

 

He expresses a mix of hope and frustration, acknowledging his strengths in lead generation but recognizing a gap in nurturing leads through the lengthy sales cycle. 

 

Gresham identifies a key mistake in not qualifying candidates financially early enough, realizing that without proper funding, even motivated prospects can’t move forward.

 

In addition, Gresham is confronting the emotional fatigue of ghosted candidates and unclear financing paths, and he’s beginning to see that focusing on mindset, money, and motivation, especially securing the financial piece, is crucial before advancing candidates too far.

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

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I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!