Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm

2022-03-22

Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale the effectiveness of the marketing team.On this edition of the CMO Series, James Barclay is lucky to be joined by Karen Wilcox, Marketing Director at Taylor English, to share her insight on how marketing leaders can develop their teams to meet the growth ambitions of the firm. Karen discusses the firm’s ‘lean and mean’ model and how this approach works in practice. Listen in as James and Karen explore:

Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale the effectiveness of the marketing team.

On this edition of the CMO Series, James Barclay is lucky to be joined by Karen Wilcox, Marketing Director at Taylor English, to share her insight on how marketing leaders can develop their teams to meet the growth ambitions of the firm. Karen discusses the firm’s ‘lean and mean’ model and how this approach works in practice.

Listen in as James and Karen explore:

Karen’s own experience in growing a marketing function and how that has informed the approach at Taylor English
How marketing leaders can get the job done with the increasing demands from their firm and constraints around staff
How Taylor English’s unique approach to bringing suppliers, contractors, consultants and firm staff together as a proper team has been so effective
How to define priorities within the strategy and decide what is an internal focus vs something external help is used for
Advice for marketers in ambitious and demanding firms trying to scale their marketing efforts

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