Add a little gaming to your growth machine | Dan Barnes, Mobile gaming expert | Episode 30

Dan is an accomplished executive in the mobile gaming industry, with over a decade of experience at companies such as N3TWORK, NaturalMotion, Zynga and Machine Zone. Throughout his career, he’s consistently driven revenue growth, developed innovative technology platforms, generating over $1B in enterprise value.

Over the course of the last decade, he’s deployed over $1B in user acquisition,  worked with world-class IP, and raised several rounds of VC financing.

 

Matt and Dan discuss:

• Company culture as a critical component to a business's success
• How live operations enhance player retention in gaming
• Gamification principles that can be applied to non-gaming industries to drive performance
• The limits of automation and generative tools in find new creative concepts

 

Chapters

(0:00) Cultivating Company Culture and Gamification in Mobile Gaming

(3:47) Optimizing Team Performance Through Strategic Prioritization and Data-Driven Insights

(7:45) Intrinsic Motivation and Psychological Safety in High Performing Teams

(10:10) Fostering Psychological Safety and Embracing Constructive Conflict

(15:13) Valuing Lifelong Learning in Potential Employees

(17:57) Optimizing Team Dynamics and Culture in Organizations

(21:42) Evolving Company Culture and the Impact of Live Operations in Gaming

(25:10) The Evolution of Free-to-Play Mobile Gaming

(28:00) Gacha Gaming Mechanics and Their Cultural Impact

(29:04) Harnessing Game Dynamics to Drive Engagement and Sales

(31:58) Gamification Strategies in Live Operations and User Engagement

(37:25) Designing Game Systems for Diverse Player Archetypes

(39:19) Tailoring SaaS Products to Diverse Customer Profiles

(43:29) Evolution of Creative Production and Automation in Gaming

(46:59) Combatting Ad Fatigue in High-Scale Marketing Campaigns

(51:20) Aligning Marketing, Product, and Sales Strategies for Success

(53:47) Cultivating Company Culture to Minimize Friction and Empower Execution

(58:07) Innovative Decentralized Technology Development in Gaming

(1:00:35) The Evolution and Future of Game Distribution

(1:03:30) Revolutionizing Interactive Gaming with AI and Real-World Elements

(1:04:28) Redefining Interactive Gaming for the Next Generation

(1:07:51) Discussing the Cult Classic 'Brain Scan'

(1:09:00) Gaming and Performance: Promises and Expectations

 

Link to Transcript