Episode 3 - How to market yourself from the heart, with Enrika Greathouse

Imagine you could serve people better by sharing more (not less) of who you are.

Imagine you could accomplish your biggest goals, regardless of where you are today, by simply taking one step at a time. 

Imagine you could use all the little experiences of your life to teach, inspire, persuade, and make a difference. 

It really is possible. In fact, this is what heart-centered marketing is all about.

Enrika Greathouse is the founder of Small Gorilla, a creative content company that helps entrepreneurs use storytelling to increase their revenue and reach online, while making the change they wish to make. (Enrika also serves as a coach at Akimbo—Seth Godin’s alternative learning platform—which is where we first met.)

Enrika’s systematic approach to storytelling helps entrepreneurs and innovative businesses improve their marketing — including their branding, videos, websites, testimonials, content, media, products, and more. But her marketing approach is different from many you may have encountered before: it’s grounded in storytelling, authenticity, generosity, community, and personal evolution. 

Enrika was an established dancer and choreographer before pivoting into marketing. Today, she weaves together her love for creating stage experiences, her curiosity about human beings, her natural appreciation for stories, and her uplifting energy into everything she does.

In our conversation, we explore: 

• Three key questions you should consider before creating any marketing asset (Enrika calls this your DNA.)
• Why you should think of your personal brand as an evolution rather than a single story or marketing “copy”.
• Why personal stories can be useful even in a professional context — to build trust, demonstrate your brand, teach concepts, and more.
• How to figure out which stories to tell and how to make them effective for your audience.
• The two commonalities Enrika sees amongst the successful entrepreneurs she works with and coaches. (Hint: these don't involve “leaping into your destiny” but rather small steps anyone can take.)
• How to handle the inner critic (we all have one!) and keep going when you fail.
• The danger of making your brand too polished and professional, and the value of living and working authentically — i.e. showing up as you.

If you need a dose of encouragement and inspiration, or want a better understanding of how marketing and storytelling get along like ham and eggs, listen to this.