EP197: From Building Houses to Building Humans (Matt Bateman)

In this episode, we sit down with Matt, founder of The Hiit Squad, to hear how a young builder from Christchurch ended up leading one of the city’s most loved fitness communities. From running makeshift bootcamps with scaffold poles on a remote island, to turning a passion for training into a purpose-driven gym, Matt shares the deeply personal and organic journey behind building something that’s more than just workouts—it’s about connection, growth, and showing up for people.

 

We talk about the early hustle, running classes with paper concession cards, and how the Hiit Squad grew not through marketing hacks or flashy trends, but by prioritizing people. Matt opens up about what it’s like to lead a community-driven brand, the ups and downs of the fitness industry, and the balance between being all-in for others while still carving out space to recharge.

 

Whether you’re into fitness, business, or just love hearing a story built on passion, community, and a whole lot of sweat equity—this one’s packed with real talk and real heart.

 

Check out The Hiit Squad: https://www.thehiitsquad.org

 

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We’d like to thank our sponsor for this episode, Tom Hardy. Check him out here: https://whitefoxrealestate.co.nz/team/tom-hardy/

 

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The 10 Million 10 Year Podcast has taken a dramatic increase in production value thanks to the team at Distinct. 

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