S1E7: Measurement in a Media Converged World

Join us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement. Kelly Mancuso, VP of Paid Media, welcomes SVP of Strategy Jenn Vickery, Senior Analytics Manager Boyd Jardaneh and Paid Media Strategist Oliver Brantley to Episode 7. Pour yourself a latte and listen as they answer the question: how can you measure your marketing initiatives given the vast range of advertising platforms available at your disposal?