Scaling Offline Like a Tech Startup: How Uber & TikTok Use Real-World Marketing with Arthur Favier

Welcome to Market Movers: Building Brands and Links with Linkifi!
Your go-to podcast for transforming your business into an unforgettable brand—where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we’re joined by Arthur Favier, Founder and CEO of Oppizi, the fast-scaling offline marketing platform powering campaigns for global giants like Uber, TikTok, and DoorDash across 12 countries. Arthur walks us through how his company is bringing offline marketing into the digital age—with full-funnel tracking, real-time optimization, and AI-powered logistics that make flyering as data-driven as Facebook Ads.

We dive deep into how direct mail and flyering are being reinvented with lookalike targeting, CRM integrations, and even AI agents booking shifts for brand ambassadors. If you thought offline was dead—this episode will absolutely change your mind.

 

🔑 Key Talking Points:

✅ Offline Marketing, Reimagined – How Oppizi turns leaflets, flyers, and direct mail into hyper-personalized, trackable campaigns.
✅ Why Big Brands Love Real-World Ads – How TikTok, Uber, and DoorDash use offline channels to acquire customers at scale.
✅ Direct Mail + AI = Lookalike Targeting – How B2C companies can send mail to people who mirror their best customers, just like Meta’s ad tech.
✅ From Printing to Redemption – What it takes to track 500,000 unique coupon codes—and why it protects against promo leaks.
✅ Offline Retargeting vs. Digital Cookies – Why Oppizi’s data may be more accurate than online retargeting in the cookieless future.
✅ Live Optimization with QR & CRM Data – How Oppizi adapts campaigns in real-time based on scan behavior and CRM integrations.
✅ AI Agents Making Phone Calls – Yes, seriously. AI now recruits and schedules field teams with natural-sounding phone calls.
✅ Expanding into 12 Global Markets – Lessons from launching in the U.S., U.K., Australia, and beyond.

 

💬 Quotes from Arthur Favier:

📢 “Offline marketing was forgotten. We’re making it smart again—with APIs, automation, and live optimization.”
📢 “If you’re sending out 500,000 flyers and don’t use unique coupon codes—you’re one plugin away from losing thousands of dollars.”
📢 “You can now A/B test flyers like you test landing pages. Real-time data tells you which color or offer performs best.”
📢 “Our AI makes 1,000+ calls a day to recruit and schedule brand ambassadors—no human involvement needed.”
📢 “You can now build a customer journey in the real world that’s as trackable and scalable as anything online.”

 

🎯 Actionable Insights for Listeners:

🚀 Use Lookalike Targeting for Direct Mail – Take your best customer data and find offline prospects who mirror them.
🔗 Leverage Unique QR & Discount Codes – Assign codes per recipient to precisely measure ROI and prevent coupon leakage.
📊 Integrate CRM & Stripe with Your Campaigns – Track full-funnel attribution from print to purchase.
🧠 Deploy AI for Field Operations – Use trained AI agents to schedule staff, follow up on recruitment, and reduce friction.
🌍 Scale Smart in New Markets – Build your tech stack before you expand; logistics and compliance differ everywhere.

 

👤 About Arthur Favier:

Arthur is the Founder & CEO of Oppizi, a global offline marketing platform operating in 12 countries. Oppizi empowers brands to execute real-world campaigns with the same precision and tracking they expect from digital. With a background in tech and growth, Arthur has turned old-school media into a data-rich channel trusted by some of the world’s biggest B2C brands.

 

📬 Learn more about Oppizi:
🌐 Connect with Arthur Favier on LinkedIn

 

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:
🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts:
👉 Chris Panteli on LinkedIn
👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes:
🌍 https://marketmoverspod.com