#26 - Courtney Gould Miller (Lumen)

Carrie interviews Courtney Gould Miller, who successfully sold her family's marketing agency for a double-digit multiple. Courtney shares insights from her journey, which includes joining her family's business, implementing digital marketing strategies, and ultimately negotiating an impressive exit to private equity.

 

Courtney also discusses the impact of family business dynamics, the grief of letting go, and her experience transitioning into a leadership role within the acquiring company.

 

The conversation sheds light on valuing hidden assets, the pitfalls of earnouts, the emotional journey post-sale, and her passion for helping other family businesses thrive through her new podcast, Family Business Secrets.

 

00:29 Welcome to The Exit Whisperer

00:33 Meet Courtney Gould Miller

00:53 Family Business Beginnings

02:51 Growing Up in the Business

06:12 From Law to Marketing

08:33 Joining the Family Business

11:55 The Decision to Sell

16:14 Negotiating the Exit

24:25 Life After the Sale

26:50 The Emotional Journey of Selling

31:45 Courtney's Legacy and Future Plans

35:12 Closing Thoughts and Podcast Launch