How to Build a Profitable Photography Business with Alora Rachelle

I'm joined by the incredible Alora Rachelle—photographer turned sales strategist—who's sharing all the secrets to raising your prices with confidence and turning your business into a money-making machine. Alora has been in the game since 2011, building her brand from the ground up, going viral, and booking 17 weddings in a single month. Now, she helps creatives step into their CEO role, ditch the scarcity mindset, and price their services in a way that actually supports the life they want. If you've ever felt stuck in the cycle of undercharging or unsure how to confidently sell without feeling pushy, this episode is exactly what you need.

We’re diving deep into the psychology of pricing to the power of branding and messaging—plus, the real reasons you might not be booking the right clients. Alora breaks down the biggest mistakes photographers make in their sales process and shares her follow-up strategy that keeps inquiries turning into bookings. 

 

Follow Alora on IG: https://www.instagram.com/alora.rachelle/

Alora's free training to stop getting ghosted: https://www.alorarachelle.com/free-training

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop

 

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