Building the Bridge: Closing the Gap Between Strategy and Innovation, by Jonathan H. Westover, PhD

Abstract: This article explores the critical yet often overlooked connection between organizational strategy and innovation, drawing from fifteen years of management consulting experience across multiple industries. The author argues that while strategy and innovation are inherently interconnected concepts, they frequently operate in isolation within organizations, creating a disconnect that undermines both strategic effectiveness and innovative potential. Through analysis of academic literature and practical case studies, the article identifies the root causes of this separation—including structural silos, conflicting timeframes, and cultural differences—and offers a comprehensive framework for bridging this gap. The proposed solution involves developing shared strategic innovation mindsets, implementing specific organizational structures and processes that facilitate collaboration, and cultivating a culture that aligns innovative thinking with strategic priorities. With illustrative examples demonstrating successful integration in technology and retail sectors, the author presents a compelling case that organizations which effectively connect strategy and innovation will secure sustainable competitive advantage in today's rapidly evolving business landscape.