EPISODE 68: EDITING WILL MAKE YOU BETTER

They say "shoot for the edit" or have the edit in mind when on set. There's a lot of truth to that especially for those of us working in the advertising or promo video space. Whether it's a 30 sec commercial, a 3 minute branded-doc or longer form narrative the ability to know how the edit is constructed and what can make or break the edit will make you a better creator, cinematographer, visual story teller. In this week's episode we dive into why knowing even basic editing can help you grow your craft, help you become a better communicator on set and ultimately challenge you to raise the bar for each project.

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