If What You’re Doing Isn’t Working, Look In The Mirror

The Statler & Waldorf of sales, Paul Lloyd and Marcus Cauchi jump on their soapboxes and let fly. These grizzled old veterans go at sales, marketing, channel and management malpractices with both barrels:

• Dehumanised
• Untargeted
• Irrelevant
• Interruptive
• Unwelcome

If your marketing is exploiting best in class technologies but applied badly, youa re not only wasting that investment but royally pissing off thousands of potential buyers. If you are measuring activity levels at the expense of helping your sales team perform meaningful action, your are sacrificing effectiveness for efficiency. And if you are stripping out next quarter's pipeline to make your target this quarter, the problem isn't that you need to hit your target today, it's that you didn't do enough prospecting 3 months ago.

If you need to shout at your computer, let this be the catalyst!

Contact Paul if you want to get in an outsider who will tolerate no guff contact Paul on linkedin.com/in/plloyd

Website: sellerly.co.uk  (Company Website)

Email: paul@sellerly.co.uk--If you want to book time in my diary for a quick 1 to 1 or you want to explore both my podcasts:#TheInquisitorPodcast or the #ScaleupsAndHypergrowthPodcast click this link:https://linktr.ee/marcuscauchi