Getting Naked, Sustainable and Functional with Niall Phelan, Founder The Naked Collective E105

2022-03-03

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Niall Phelan, Founder of The Naked Collective, joins me and special guest host, Kevin Scott the beverage expert, to get naked and expose how hard it is to put fewer ingredients into a beverage. TNC is powered by plants, people, and purpose as they aim to be the most transparent drinks company in the world. Check out their two new brands MUDE, a healthy functional drink with active ingredients to benefit your mood and SO. BEER, a non-alcoholic beer with benefits that supports your immune health with natural...

Niall Phelan, Founder of The Naked Collective, joins me and special guest host, Kevin Scott the beverage expert, to get naked and expose how hard it is to put fewer ingredients into a beverage. TNC is powered by plants, people, and purpose as they aim to be the most transparent drinks company in the world. Check out their two new brands MUDE, a healthy functional drink with active ingredients to benefit your mood and SO. BEER, a non-alcoholic beer with benefits that supports your immune health with natural vitamins and minerals.

You don't want to miss this thoroughly entertaining episode with Niall (10 bonus points awarded if you knew his name was Gaelic).

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Hi, I’m Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
Episode 105 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/keepclimbing/

Connect with Niall on LinkedIn: https://www.linkedin.com/in/niallphelan1976/

TNC: https://thenakedcollective.com/en-us/

Instagram: https://www.instagram.com/mudedrinks/

Show Notes:

Less is really bloody hard
Brewing has its advantages
Fundraising do's and don't
Taste is subjective so beware of feedback
Be very clear on your core principles
The trouble with ingredients
Sampling programs
Brand loyalty is a THING in beverages
Drinks are rituals
Beer companies play by a different set of rules - and you thought beer was just water, hops, barley, and yeast
non-alcoholic is the fastest-growing segment
You have nothing to hide in your birthday suit