Cohesive Branding During Controversy: The NFL’s Anthem Response

In today's NFL, players have as big a platform as ever. It is their constitutional right to speak out about what they believe are problems facing the country. But what happens when the medium gets in the way of their message? How does the NFL, and its constituent teams, handle a topic that evokes such strong emotions? What can they do?

In this episode, we'll address those topics and provide insight into the things your brand should consider as it decides to take a position on an issue. We'll also discuss how to ensure that your message doesn't get lost in the medium that you choose. We hope you enjoy the latest installment of the Solving for B° Podcast.