The New Media Entrepreneur: Suzy’s, Matt Britton

Matt Britton is the Founder and CEO of Suzy, a real-time consumer intelligence platform connecting directly to brand audiences. Throughout his career, he has consulted for over half of the Fortune 500 and has had a unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow. We talk about: how Suzy shapes ideas to resonate with consumers, modernizing the market research industry, strategies to create meaningful insights for consumers, the industry shifts that have occurred, and more.

 

Interviewed by Mortimer Singer.