How Riviera Travel Markets to Groups and Solos on European Rivers

Marilyn Conroy, senior vice president-business development for Riviera Travel, formerly known in the U.S. as Riviera River Cruises, talks with James Shillinglaw of Insider Travel Report at this month’s ASTA River Cruise Expo in Vienna. Conroy talks about Riviera’s rebranding and what the reaction has been from the trade. She also explains Riviera’s group and solo travel promotions as the company appeals to major segments of the market. For more information, visit www.rivierarivercruises.com or www.rivieratravel.com.

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