The Myth of Waiting for Perfect Conditions

If you’ve been running a blue-collar business through tough times, you’ve probably said or thought something like:

“We’ll fix it once demand picks up.”
“We’ll invest once cashflow improves.”
“We’ll hire the right people when we’re more stable.”

The truth is, though, in a turnaround, the conditions will never feel perfect. You’re not operating in calm waters – you’re trying to patch the ship in a storm.