Marketing Thoughts with Russ Klein

While the name Russ Klein may not be familiar we'll bet you've heard of Gatorade, McDonalds, Maytag, United Airlines.  For over 25 years Russ Klein has been involved in value creation and brand turnarounds with some of the biggest names in the nation. Today Russ is the CEO of the American Marketing Association.  We caught up with him at an AMA-Iowa event to ask him about marketing and advertising.  Here is that conversation: 

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