Embracing the Outsider Perspective with Johan Wirfält and Schnayderman’s | Copenhagen Fashion Week

Hampus Bernhoff, Creative Director & Joel Urwitz, Co-founder of Schnayderman's talk with Richard Feigin about how to explore life on the periphery and find inspiration in the thrill of otherness

Host: Johan Wirfält

Johan Wirfält is a journalist and publisher living in Stockholm, Sweden. Since 2013, he has been the director of talks, debates and film programming at Kulturhuset Stadsteatern, the largest cultural institution in Scandinavia. He has previously held positions as opinion editor at the Swedish Television and the newspaper Expressen, and was the co-founder and editor in chief of Rodeo, a Swedish magazine on fashion, style and culture. In 2018, he and photographer Kristian Bengtsson published the book Fagerhult – bilder av Sverige, a photographic essay on life in the Swedish countryside.

Schnayderman's is an acclaimed Stockholm-based brand that started its journey with shirts and have today grown into complete collections of contemporary wardrobe essentials. A modern clothing label that goes its own way and does so with a meaningful approach. Our collections feature a range of outerwear, overshirts, shirts, jersey, knitwear and trousers. The Schnayderman's customers are creators of their own path with a thoughtful approach.Schnayderman’s was founded in 2012 by Joel Urwitz and Victor Press out of the urge to create the perfect casual shirt. The name Schnayderman's originates from Jiddisch and was the last name given to a person working as a tailor in Eastern Europe during the old days and symbolizes perfection as a trade. Today Schnayderman’s is led by Creative Director Hampus Bernhoff.With around 40 third party premium multi-brand stores in 13 countries, Schnayderman's is continuously growing, gathering a strong international following. The brand is also available on schnaydermans.com and at the flagship store located on Mäster Samuelsgatan 10 in Stockholm.